New Look Pureology

New Look Pureology

New Look Pureology

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New look outside, same great product inside.

Color care without compromise is the POWER OF PUREOLOGY. As the pioneer of VEGAN COLOR CARE & ZEROSULFATE® formulations, they strive to make women feel beautiful inside and out.

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COLOR CARE LIKE NO OTHER

ANTIFADE COMPLEX®
The patented ingredient blend is infused into every formula to protect color vibrancy and ensure lasting color payoff. Sunflower Seed, a UV Filter, and Vitamin E fight color-depleting environmental effects while ensuring lasting shine.

ZEROSULFATE®
Our exclusive formulas gently cleanse without stripping color, thanks to a blend of corn, coconut and sugar.

100% VEGAN
Every formula is made without animal products or by-products. Pureology never tests on animals.

CONCENTRATED FORMULAS
Our highly concentrated shampoos boast 70+ applications in a single bottle.

DUAL-BENEFIT FORMULAS FOR ALL HAIR TYPES
Our dual-benefit formulas provide color protection and customized care to address individual hair needs.

MINERAL OIL-FREE + PARABEN-FREE
All Pureology Shampoo & Conditioner formulas are mineral oil-free and paraben-free – and they are safe for you and the environment.

COLOR CARE FOR ALL
Dual-benefit, professional-quality color care with premium formulations, customized for every need.

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