Extend the life of your colour and shine for up to 70 days* with Alterna Infinite Color Hold Shampoo. This sulfate-free shampoo maintains colour vibrancy and shine, with natural ingredients that nourish and care for hair.

With a hydrating, gentle formula, this shampoo minimises colour fade while maintaining moisture levels. Suitable for any hair texture from straight to curly to coily, it helps restore health and youth to hair, for enhanced shine, manageability and strength.