We believe that hair should look amazing in the real world, and for that you need a great home hair care regime

RU&CO have partnered with Alterna and Schwarzkopf to provide the perfect solution no matter your hair type or schedule.

Alterna at RU&CO


Alterna transcends ordinary haircare – with healthy, sensorial rituals and clean, skincare-inspired formulas – elevating everyday moments into self-care experiences that transform the hair and delight the senses. Whether at the salon where Alterna empowers stylists to create experiential, transformational moments or while treating at home, Alterna is an essential ritual for people who value self-care and the freedom to express themselves.

Alterna at RU&CO


As with skincare, haircare products need to treat each hair type differently, respecting their unique characteristics. At the Schwarzkopf Professional Laboratories, they have integrated the best skincare technologies into their products to deliver salon beautiful hair for every client, both in the salon and at home.